When you run a small business, every dollar has a job to do. That is especially true when things get tighter. Advertising, equipment, payroll, vehicles, supplies. It all adds up. So when you are deciding where to spend, it makes sense to look for things that can do more than one job. Your crew's clothing is one of them. If your employees are already wearing work shirts, hoodies or other apparel on the job, adding your business name and logo turns something you already need into another way for people to recognize your company. Your crew is already out there. At job sites. In parking lots. Stopping for coffee. Picking up supplies. Driving between customers. They are already being seen. Local recognition is important For a local business, marketing isn't always about reaching thousands of strangers., sometimes it is simply about becoming familiar. Someone sees your landscaping crew working down the street. A homeowner notices your company name on a shirt. Later, a neighbour asks ...